The frontier for today's photographer's work flow is mobile. Camera-equipped mobile devices have revolutionised the way we capture and consume images. Frustratingly, for more serious photographers, powerful large format cameras don't live up to the convenience and seamlessness of snapping with a smartphone — all too often requiring a cable and computer to get at their latest images. In today's fast-paced, interconnected world, amateurs and professionals alike want the ability to move seamlessly from shooting to editing to sharing their work with colleagues, collaborators and audiences near and far.
Leica Camera has a proud history of making photography on-the-move easier. Pushing the boundaries of design and technology, while grounded in the mind of the photographers, they create a sense of theatre and emotional connection rarely seen in their competitors bringing together the technicality of photography seamlessly with passion for creativity.
Recognising the needs of modern photographers to complete their workflow on mobile, Leica started on a journey to create a single connectivity platform for their entire range of cameras and a single unified app experience. The new solution would connect 9 camera systems built on multiple firmware versions, via Wi-Fi and Bluetooth protocols through a single SDK and delivered on iOS and Android. Additional complexity came from firmware platforms changing to support the new connected experience, SDK changing to enable the user experience, and iOS and Android evolving their own APIs (not even going into lens-specific functionality or auto-focus modes).
We at Little Voice pride ourselves on unraveling the wicked complexity of connected devices and services and it was a natural partnership for us to work with Leica. Building on our previous experience designing connected experiences for Nokia Lumia and Sony, we understood the full depth and complexity of the problem.