Fine tuning onboarding, feature discovery and ease of use for higher user engagement

Optimising product

Fine tuning onboarding, feature discovery and ease of use for higher user engagement

Product evolution is an incremental process which involves learning and iterating every step of the way. Over time, the feature set can grow enough to support the majority of user needs, and the scope for growth is in enabling more people to access those features more easily. We find the weakest links in your product experience such as onboarding, feature discovery, or ease of use, and improve them incrementally within the existing product framework.

We apply models and principles from behaviour science, such as BJ Fogg's behaviour model to help structure the insights and intentions
Grounded in behaviour science
Good experience for new users is crucial for product stickiness. Optimising for unexperienced users benefits everyone by making products easier to understand and learn
New user mind
Hybrid product approach
When rebuilding from scratch is not an option we carefully balance existing and new UI within the product to create an incremental path leading to improved experience

increase in successful app connections for Leica Bluetooth cameras
To improve the camera app connection success rate in the Leica FOTOS app, we reworked the camera menu on Leica Q so that it was easier to use. As a result, we saw a 54% increase in successful connections


Stage 1
Analyse metrics
We work with your data to establish a baseline that reflects current user experience to compare with future iterations
UX Audit
We take a new user perspective and go through the product step by step as just like a new user would, capturing the experience and analysing where potential problems and pitfalls exist
Customer interviews and observation
To get better insight into what the issues are from a user's point of view we run a series of interviews that includes a product walk through and observing actual usage
We align all the stakeholders with the goals and outcomes of the work about to be done


Stage 2
We work on UX and UI concepts and detailed designs that address the issues uncovered at the same time as fitting into the existing product structure
Product testing and iteration
Iteration is key to design success. We iterate based on user feedback so that we can be confident that the solution is valid and de-risk the cost of implementation
Implement and measure
Once the improvements are completed and we receive data driven feedback we can either continue iterating within the same area or choose the next bottleneck to focus on