Understanding the customer to unlock growth

What we did

Research & Workhops

Product Strategy

Mobile & Web Development

As a rapidly expanding leader in open-source document management systems, Alfresco was moving so fast that understanding their diverse customer & partner needs was falling behind

Tony Grout
Chief Product & Technology Officer

Mo Ladha
VP Product Management

For Tony and Mo the challenge was clear ↓


without robust customer insights, how could Alfresco continue to build products that genuinely empowered enterprises to manage their content effectively, while ensuring GDPR compliance & robust information governance?

Their user base was vast & varied: HR managers, call center staff, decision-makers, & IT professionals across industries like insurance & manufacturing. The team faced a pressing need to prioritise the different requirements of these user profiles & align their product roadmap to meet those needs.


To stay competitive & provide real value, Alfresco needed a deeper connection to their customers' true needs.

Enter littlevoice: A strategic partnership

Tony and Mo turned to us at littlevoice, as a team of experts in product development and customer research, to address this crucial gap.

Let's do this!

Hey, littlevoice!

Need your help

We were brought in not just for data collection but also for our cutting-edge techniques, like the Jobs-to-be-Done framework, to dive deep into Alfrescos partner and customer ecosystem

And we didnt just scratch the surfacewe engaged with Alfrescos significant customers, including Cisco, NASA, and Red Hat, mapping out customer journeys that reflected the nuanced needs of every user type.

This wasnt about validating existing ideas; it was about revealing the untapped opportunities & pain points that would direct Alfrescos next steps