Improving the new instant camera experience and its integration with the companion app
Sofort 2 hybrid camera lets you print before you post
Leica
Wetzlar, Germany
Founded
1869
Services
Digital imaging
Hybrid digital cameras are a great alternative to smart phone cameras for two reasons: you can theoretically store more digital photos on an SD or micro SD card, and you can print your digital photos out like a polaroid camera. The newly announced Leica Sofort 2 competes against some of the best hybrid digital cameras around, like the Fujifilm Instax Mini Evo, thanks to its versatile set of features – including built-in connectivity with Leica’s FOTOS smartphone app for seamless photo transfer between devices.
Bells and whistles aside, Leica is notorious for developing durable cameras that are easy to operate, yet produce images which immediately look great without any extra color balancing, contrast boosting, or general tweaking. At an MSRP of $389, the Sofort 2 may seem pricy compared to other hybrid digital cameras, but its secret weapon – aside from the aforementioned FOTOS app, which lets you instantly print your smartphone photos out of the Sofort 2’s built-in 86×54 mm printer – is Leica’s signature lenses that are known to produce an incredible mix of contrast, sharpness, and bokeh out of the box.
littlevoice steps in fast, understands the brand without long explanations, and delivers work that feels final on the first pass. They keep consistency across products, hold the design language together, and bring ideas that push the experience forward.

Julia Bassarek
Senior Product Experience Manager & Interface Designer at Leica Camera




